Pricing Strategy & Psychology - Understanding the Art and Science behind Monetisation

Understanding Pricing is understanding customers' perceived value of your product, willingness to pay, in the context of the market alternatives, monetisation strategies and communication psychology.

As a Product manager, knowing your customer’s perceived value of your product is the first step in Pricing Strategy.  Pricing - one of the 4 P’s of Marketing - is essential to understand for Product Managers.

There is no point in solving a painful problem for customers, if you don’t understand the art and science behind setting a price for your product, …