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👋🏼 I’m Irene

I’ve been obsessed about leaving the world a better place - first with my 20+ year career in Product Management where I’ve looked to find painful problems, problems worth solving, derisking desirability with customer discovery, derisking viability with commercial analysis and derisking feasibility with agile delivery practices that accelerates learning.

In that time I’ve read many great articles and books on product management. I’ve worked in large corporates, helped start ups and scale ups in product roles. Since 2018, I’ve been teaching and coaching product people.

I figure it’s about time I add my voice to the mix and help you on your product journey.

So I’ll be writing down my thoughts and sharing some wisdom from the many years of battle scars and learnings I’ve collected.

Through this writing, I hope to inspire you to improve your craft of product management.

Whether you’re in a large company where you’ve achieved product market fit and seeking to scale but need to navigate stakeholders, convince gate keepers and inspire teams of missionaries in your quest to solve valuable problems.

Or if you’re the only product person in a start up or scale up that could do with some support while you’re grappling with the zero to 1 product problems you’re faced with daily and managing the hippos in your midst.

I’ve been in product roles in large companies and the only product person in a start up. I’ve been where you are.

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