Pricing Strategy Part 1: The Customer

Start with the customer, understand their perception of value, price elasticity and calculate their willingness to pay.

This is a follow on from the Pricing Strategy & Psychology - Understanding the Art and Science behind Monetisation article.

Learn how to put this into practice with the Pricing and Monetisation Strategies Masterclass

When looking at what pricing strategy to choose for your product, start with the customer.  Who they are and how they value the product ben…