Once you know who your customer is comparing you to, what they perceive as valuable, it’s time to shift your focus on the Product and the Matrix of Competitive Advantage. The Product Zone of Genius.
Pricing Strategy Part 2: The Product
Pricing Strategy Part 2: The Product
Pricing Strategy Part 2: The Product
Once you know who your customer is comparing you to, what they perceive as valuable, it’s time to shift your focus on the Product and the Matrix of Competitive Advantage. The Product Zone of Genius.