Pricing Strategy Part 2: The Product

Once you know who your customer is comparing you to, what they perceive as valuable, it’s time to shift your focus on the Product and the Matrix of Competitive Advantage. The Product Zone of Genius.

This is a continuation from the Pricing Strategy & Psychology - Understanding the Art and Science behind Monetisation article.  Part 1: The Customer is here.  

Once you know who your ideal customer is comparing your product to, what they perceive as valuable and the problem they need solved, it’s time to shift your focus on the Product.

Find your Produc…