Pricing Strategy Part 3: The Strategy
Choosing a Pricing Strategy should follow your overall Business Goals. Are you looking to increase market share, increase revenue or increase profitability? Over 12 Pricing Strategies to choose from.
This is a continuation from the Pricing Strategy & Psychology - Understanding the Art and Science behind Monetisation article.
Your Pricing Strategy should align with your overall Business Goals.
Your Company Wide Strategy, then your Product Strategy and finally your Pricing Strategy.
Or rathe…
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